

Clients ask: how do you handle naming projects for multinational companies? Catchword answers: the Global Naming Network.
Our strategic alliances with like-minded naming partners in countries including China, France, Germany, Switzerland, Spain, and The Netherlands provide our clients with valuable global resources—without depleting their own. In addition to the ongoing sharing of knowledge, we assist each other with creative work, linguistic checks, global initiatives and the occasional conundrum.
Because Catchword clients have access to these services on an as-needed basis, they don’t have that nagging feeling that they are somehow indirectly funding their naming company’s latest architectural expenditure. Clients comment: we like this.
