NAMING GUIDE

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Perhaps it needn’t be said that everyone wants a unique name for their company. After all, if it isn’t unique at least from a trademark standpoint, you’ve got a cease and desist letter on your hands. But more than that, … More »

The titans of the soft drink industry, the alcohol industry, and fast food industry are in the midst of a trend. DewShine is Mountain Dew’s latest throw-back soda, named in homage to moonshine that used to be called Mountain Dew … More »

A couple weeks ago, we explored the idea that no name, no matter how abstract, can be truly void of meaning. And this week we’re continuing our exploration of the meaningful empty vessel name. We’ve even got solid insights from … More »

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