CatchThis Naming Company Blog
Recent Posts
After much speculation, Xbox revealed the name of its new console today: the Xbox One. Wait, huh? You know, “one,” as in “the one,” or the first “one” of its kind. Except that this Xbox isn’t the first one, and … More »
Naming your new company or product in-house? Fasten your seat belts. While we’d all love to believe the cocktail napkin or Scrabble tiles myth about name creation, great brand names are usually born out of a lengthy, sweaty process of … More »
Featured Posts
This article originally appeared at Marketing Profs. As a naming agency, we’re constantly astounded, amused…and, yes, occasionally awestruck by the brand names that naming consultants and other marketers come up with over the course of a year. And 2012 was … More »
Today’s lesson is about language use, and more specifically, how to use a swear word correctly. I am usually a fan of Progressive’s commercials, starring the ever-cheerful Flo; they’re short and funny, and while I don’t believe for a second … More »
A few weeks ago, some music buddies and I decided to take the plunge and start a band. Needless to say, there have been expectations that the rhythm-guitar-player-slash-singer who also happens to be a professional namer would come up with … More »
Imagine a world after this recession/depression where the stimulus doesn’t work. In that world, democracy fails, big money prevails, and the world is ruled by evil corporations. If you can’t imagine that world, your work has been cut out for … More »