Catchword Naming Company Blog

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Baby bumps have been sexy for a while, but baby boomers? Think again. As more of the U.S. enters its golden years, a bevy of brands sees a golden opportunity to court an ignored demographic. According to this recent Co.Design … More »

Jan 26

Are You Irious?: Iris App Name Review

Nothing against Apple and all those iClone users out there, but I’m a Google/Android guy.  I kind of like not knowing whom the manufacturer of my next phone is going to be.  Probably a reaction to my life and how … More »

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