NAMING GUIDE

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Apr 12

Pop Namer: Tax Slacking

You might have heard that tax time is a’comin. And for some reason, even though taxes are as inevitable as, well, you know, and even though it’s been the same date—April 15—since 1955, nearly a third of filers wait until the last … More »

The past two weeks we’ve been touring some of the most common name styles for tech companies and products. There are many flavors of tech name. First we looked at simple metaphor, invented spelling, and custom capitalization through the lens of … More »

We had so much fun walking through a few notable name styles from South by Southwest Interactive 2016, that we’re back for more! Company and product names can be grouped into several general styles, including simple metaphor, invented spelling, and custom capitalization, which … More »

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