NAMING GUIDE

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This blog was originally published on Successful Blog on June 12, 2015 In the US alone, 543,000 businesses start up each month. Whether those businesses are large corporations or just one guy selling T-shirts online, they all need a name. … More »

Here at Catchword, distilling a company or product’s being into a word or two is what we do. That’s what naming is all about. And so we take great interest, come election open season, when a bevy of politicians and … More »

Hats off to Caitlyn Jenner. Her courage to share her transition with the public marks an important step towards equality for trans individuals everywhere. Cailtyn’s cover shot on Vanity Fair shows us that trans is beautiful, that we all have … More »

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