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The US Military just announced that their involvement in Iraq and Syria, where planes from the US (and elsewhere) have been making airstrikes for two months, will be known as “Operation Inherent Resolve.” Here’s the reconnaissance report: the name was … More »

Anyone who has tried to name something will tell you, naming can be a battle, a chore, a quagmire, or all three. But here at Catchword, 16+ years in the industry has allowed us to develop a process that gets … More »

As soon as you hear the ukulele, you know the glockenspiel is coming. Young, flannel-clad friends carry knapsacks through a sun-drenched meadow. We soon find them drinking soda from green cans in an impromptu tent beneath shady trees. Animated boutiquey … More »

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