CatchThis Naming Company Blog
Recent Posts
Jun 19
The Dark Side of Brand Naming: 5 Tips for Using “Negative” Names to Good Effect
By Beth Gerber
If our naming firm had a penny for every time a client worried about “bad” meanings associated with a proposed brand name…well, we’d have a lot of pennies. Looking for potential snags when creating names is not only human—it’s important. … More »
These days we’re all about “izing”—prioritizing, maximizing, optimizing. We want to make the most of what little time we have, and we’ve all turned into skilled (or not-so-skilled) jugglers of tasks and activities. We have too many balls in the … More »
Featured Posts
This article originally appeared at Marketing Profs. As a naming agency, we’re constantly astounded, amused…and, yes, occasionally awestruck by the brand names that naming consultants and other marketers come up with over the course of a year. And 2012 was … More »
Today’s lesson is about language use, and more specifically, how to use a swear word correctly. I am usually a fan of Progressive’s commercials, starring the ever-cheerful Flo; they’re short and funny, and while I don’t believe for a second … More »
A few weeks ago, some music buddies and I decided to take the plunge and start a band. Needless to say, there have been expectations that the rhythm-guitar-player-slash-singer who also happens to be a professional namer would come up with … More »
Imagine a world after this recession/depression where the stimulus doesn’t work. In that world, democracy fails, big money prevails, and the world is ruled by evil corporations. If you can’t imagine that world, your work has been cut out for … More »