Catchword Naming Company Blog
Recent Posts
Nothing against Apple and all those iClone users out there, but I’m a Google/Android guy. I kind of like not knowing whom the manufacturer of my next phone is going to be. Probably a reaction to my life and how … More »
Following the November sale of its namesake brand, Liz Claiborne has announced it will change its name to Fifth & Pacific, effective May 2012. The company—which retains the brands Kate Spade, Jack Spade, Lucky Brand, and Juicy Couture—proclaims on its … More »
Featured Posts
Late this afternoon Catchword is folded into a booth down the street at our favorite lounge, slinging back that preferred sauce, Captain Beefheart on the box. Our bliss rattled only by that chiclets-on-speed pecking on tiny keyboards by the locals. … More »
Is there any community of creatures more uniformly maligned than farm animals? Seriously. Isn’t it enough that we keep these animals hostage, squeeze their teats, feed them slop, spin their coats into cozy Merino sweaters, scramble their young, and just … More »
Today’s lesson is about language use, and more specifically, how to use a swear word correctly. I am usually a fan of Progressive’s commercials, starring the ever-cheerful Flo; they’re short and funny, and while I don’t believe for a second … More »
Imagine a world after this recession/depression where the stimulus doesn’t work. In that world, democracy fails, big money prevails, and the world is ruled by evil corporations. If you can’t imagine that world, your work has been cut out for … More »