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There are many double-edged swords in the world, like fast food, movie marathons, and having dentists for parents. Or creating a company name by affixing a simple, hip or cutesy suffix. You could argue it started with ~ster names, but … More »

This blog originally appeared on Brandchannel on 9/25/15 The past two years have seen a dramatic expansion of domain-name alternatives. Before the rollout of hundreds of generic top-level domains (gTLDs) that began in 2014, new businesses looking to secure a … More »

Get off your meditation cushion because Zen is out. Well, a small piece of it anyway. Last week, payroll startup ZenPayroll changed its name to Gusto as it plans to move beyond payroll, into benefits such as health insurance and … More »

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