NAMING GUIDE

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This blog was originally published on Duets Blog on May 18th, 2015. When the San Francisco Chronicle’s “Top 100 Bay Area Restaurants 2015” guide arrived today, I started paging through eagerly. But not to see if my favorite spot made … More »

I shuddered beneath the jaundiced third avenue streetlamp, preferring to give the panhandler a “sorry, man” over one of my few dollars. I had just enough for a doughnut and a coffee. In front of the counter, there was room … More »

Plenty of companies use numbers in their name: Three Twins Ice Cream, Four Seasons Hotels, Six Flags, Nine West, and Crazy 8 are just a few. Using numbers is a great way to create a unique company name; it’s common … More »

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