about us

The antidote to predictable

In 1998, three naming industry veterans from Northern California came together with a single goal: to create original, relevant brands that stood out amidst the bland "naming company names" all around them. And with that, Catchword was born.

Since then, we've become a full-service naming agency with offices in the San Francisco Bay Area and New York City....

We've acquired satisfied clients from around the world and across industries: from start-ups to a significant chunk of the Fortune 500....

And we've established one of the largest global networks of language experts in the business.

Yet our mission's as single-minded as when we began.

Look at our portfolio and you'll see that there's no one Catchword "style," no way to predict how we'll solve your particular marketing challenge. From Prē for Palm to Maestro for Magellan, Didj for Leapfrog to vSafe for Wells Fargo—there's really only one thing all of our names have in common. A way of catching customers' attention in a single word.

And that's what Catchword is all about.