about us

Go ahead. Challenge us.

At Catchword, we're the antidote to "predictable." Some naming companies churn out the same concept, hundreds of ways, and call it corporate branding services. Others turn over your business to their second-stringers. Things are a bit different around here.

We're an eclectic coterie of talented professionals who bring fresh perspective to each and every naming project. We banished ruts when we opened our doors in 1998. Working from offices in the San Francisco Bay Area and New York City, all of us pull together to add muscle to the names we create. We balance creative juices with strategic prowess. Whiteboard madness with legal scrutiny. Wit with heart.

Our process is meticulous without being rigid. That means when things change for you, they also change for us—whether it's speeding up a project or adding stakeholders to the list as your company expands.

We do backbends to give you what you need.

What we won't do is drink the company Kool-Aid. Spit out names using a computer program. Try to slip a stylistically monotone list by you. Or tempt you with names you can't have. (What good is a name you can't trademark?) Our results say it all.